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About the Plan

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The Plan Framework: Goal, Vision, Strategy and Initiatives


Goal: Quality Jobs and Higher Incomes for All Oregonians 

The overriding goal of the Oregon Business Plan is to increase and maintain high-wage jobs that support families and maintain strong communities.  Key measures of success are job creation, increased income levels and poverty reduction.  In 2010, the Oregon Business Plan Steering Committee laid out two measurable goals that have since been adopted by Governor John Kitzhaber:  Raise Oregon's personal income levels above the national average by 2020 and create 25, 000 jobs per year through 2020.  In 2012 the Steering Committee added a third goal, also adopted by Governor Kitzhaber, to lower Oregon's poverty rate from 17.2% to below 10% by 2020.   

Vision: Innovative Industries Selling Products and Services Outside of Oregon

imageThe Oregon Business Plan envisions the growth and success of leading-edge industries that sell their products and services outside of Oregon ("traded sector" industries).   

Most jobs in Oregon are actually not in the traded sector.  They are in local service industries such as restaurants, grocery stores, hospitals and schools.  However, because traded sector industries bring in the fresh dollars that allow these other industries to grow, we must pay special attention to the traded sector.  Traded sector companies are both small and large. 

The success of traded-sector companies is not random.  These industries tend to "cluster" based on shared advantages such as natural resources, a specialized workforce, proximity to suppliers, and a policy environment conducive to the industry's activities. 

While the future of these industries is in their own hands, it is critical that Oregon's leaders understand our key traded-sector industries and pursue initiatives that provide them with a competitive advantage over other states and nations.  Learn more about Oregon's traded sector industry clusters.

Strategy: The "4 P's for Prosperity"

imageWhen leaders of Oregon’s traded-sector industries are asked to describe a competitive business climate for their industry, they point to the same set of factors:

People:  A talented workforce
Productivity:  Quality infrastructure, reasonable business costs and a competitive regulatory climate.
Place: An attractive quality of life and quality public services that attract and retain talented people. 
Pioneering Innovation:  An innovative, entrepreneurial culture and policies that support it.  

We call these the "4ps for Prosperity" or the "4ps."

While the needs of individual industries may differ, the "4ps" provide a framework for thinking about how we improve the business climate, and in turn create more high wage jobs.  Finding the right levers to pull to improve Oregon's position on the 4ps is the key task of the Oregon Business Plan Steering Committee.  

Initiatives: Policies and Actions to Implement the Plan

The challenge of the Oregon Business Plan is to identify the best mix of the Four Ps to support our key industries – and to craft policy recommendations that improve Oregon's competitive position in them.  To develop these initiatives, the Oregon Business Plan Steering Committee conducts research, interviews and conducts focus group sessions with leaders of Oregon's key industries, and hosts roundtable meetings around the state to ensure that the Plan reflects the diversity of Oregon's industry and geography.   

Among the many initiatives and dozens of action items introduced since the Plan was launched in 2002, many have already been achieved. These include key investments in innovative signature research, critical road and bridge improvements, a federal forest health bill, expansion of development-ready industrial lands, the creation of a state rainy day fund, bold new goals for educational attainment, and a coordinated state branding campaign.

However, significant work remains in each of these areas and others. 

Learn more about the Plan initiatives.

The Process 

Click here for a diagram of the OBP process