Note: The information on this page was provided by Oregon Creative Industries.
Creative Industries is a large, clean and economically impactful cluster in Oregon.
The phrase Creative Industries refers to a set of related industry sectors, and is cited by Americans for the Arts as the “high-octane fuel that drives the “information economy,” one of the fastest growing segments of the nation’s economy.” Creative Industries are often defined as those that focus on creating and exploiting intellectual property products such as music, books, film/video, theater, fashion, software and games, or providing business-to-business Creative Services such as advertising, public relations and direct marketing. Economic activities focused on designing, making and selling objects or works of art such as jewelry, sculpture, books of poetry or other creative writing, or fine art are also often featured in definitions of the sector because the value of such objects derives from a high degree of aesthetic originality (Wikipedia definition based on the definition provided by the UK Department for Culture, Media and Sport).
Oregon’s creative industries cluster includes companies, organizations, and individuals that create and monetize intellectual property products such as music, books, film/video, theater, fashion, software, and games. They provide business-to-business creative services such as advertising, public relations, and direct marketing. Economic activities focused on designing, making, and selling objects or works of art such as jewelry, sculpture, books of poetry or other creative writings, or fine arts are also often considered part of the cluster because of the value the objects derive due to a high degree of aesthetic originality.
Creative industries provide innovation strength. In an increasingly global economy, one competitive advantage we have is our ability to innovate. Successful innovation comes about by commerical use of new ideas as a result of market and technology know-how, coupled with design and creative talent. This ultimately delivers new or enhanced products, processes, or services that increase individual business profits, which contribute to the overall health of our region’s economy. Professions typically listed as part of Creative Industries include: Advertising, Arts, Design (interior, graphic), Digital Media (film/video production, multimedia design), Marketing, Photography, Software (computer games and other interactive applications) and Visual and Performing Arts.
Creative Industries by the Numbers
Americans for the Arts defines the Creative Industries as both for-profit and nonprofit businesses involved in the creation or distribution of the arts. This definition includes 643 eight-digit Standard Industrial Classification Codes. See Arts and Economic Prosperity III for a summary of the Economic Impact of America’s Nonprofit Arts & Culture Industry.
For the past 4 years, the Oregon Arts Commission has also measured the economic impact of the Oregon artistic creativity through the publication of the Oregon Creative Vitality Index. The index has two major components: 1) seven indicators of community participation in the arts (i.e., per capita museum and art gallery revenue from ticket and product sales) and 2) arts-related employment. Arts-related employmentmeasures the level of creative occupations per capita and includes 36 creative occupational categories as measured by the Employment and Training Administration’s “O*NET” occupational network database.