Why Four Ps?

This is how the four Ps contribute to a healthy economy:

People – Workforce and Education
Great education is a powerful magnet for knowledge-intensive industry because employees value education (making them easier to attract and retain) and because talented graduates fuel the economy. In addition, a quality education system can help segments of the Oregon population and communities throughout the state that have had the greatest difficulty connecting with opportunities in the new economy.

Place – Quality of Life
Oregon is a special place to live, and Oregon’s quality of life helps attract and retain talented people who drive our economy. Access to the outdoors and recreation, arts and culture and safe communities are among the many features that can support economic prosperity.

Productivity – Business Costs and Business Climate
The cost and availability of a range of public and private services influences the competitiveness of Oregon businesses in national and international markets. Environmental regulations and natural resource policies designed to sustain quality of life and a healthy economy build a climate for business expansion. Competitive rates for quality health care, energy, and worker compensation encourage investment and expansion, as do tax policies that keep business taxes competitive with other states.

Pioneering Innovation and Entrepreneurship
Much of the recent growth in the Oregon economy has been propelled by knowledge-based industries such as electronics, software, and electronic commerce – and through innovation and new products from all industries. Prosperity will grow out of our work to hone our collective capability to continuously learn and adapt in an ever-changing economic world. Necessary infrastructure for knowledge-based growth includes strong private sector research activities, a good entrepreneurial climate, and the availability of investment capital for new ventures.

View the 2005 Competitive Index and see how Oregon compares to the rest of the nation in each of the four Ps.

Back to the framework of the Oregon Business Plan.

View the initiatives for the Oregon Business Plan.

Download the policy documents for the Oregon Business Plan.

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